Logyard Brewing

Logyard Brewing was founded in 2017 on a family logyard with deep ties to the Allegheny National Forest. Whether you're a craft beer aficionado or first-timer, Logyard Brewing brings the forest to every pint. They needed a visual identity that felt like it was coming straight off the logyard, and a can design to match the bold personality of every brew. ACB was brought in at the end of 2022 to refresh and expand the brand helping visualize its roots in a more bold, consistent manner to prepare for market expansion in 2023-24. Utilizing an alternate wordmark lockup that replicates the woodcut letterpress look, we anchored the design system in a stacked wordmark with their wooden hop mark that would stand boldly on the shelves. The core beers were typography driven over historic photographs of the Logging family and tradition.