The intent for the redesign was to take on Big Energy and the brand needed to differentiate itself immediately, not with a nice little story on the side of the bottle in 8 pt copy. And if we wanted to stand out on that crazyass Whole Foods shelf, “nice” packaging isn’t enough. The brand needed a point of view, so why not give it a voice?
RESULTS: Within months of the redesign being unveiled a deal with Whole Foods to distribute nationally was reached and by the end of the same year the product was featured as a 2018 trend.
*Created while at Bullish Inc.